Thesis

CHAPTER 1- INTRODUCTION The introduction chapter lays the foundation for the study on socio-economic impact of Ganesh Utsav in Mumbai. Socioeconomic impact highlights a social science based understanding that knowledge of economic activity affects the shape of social presence that analyses modern society progress and regional economic changes. Festival mainly emphasizes sales opportunities and various employment across sectors in Food and beverage entertainment, travel commercial logistics, and others which have direct contributions to socio economic factors. On the other hand, it provides a significant role in managing cultural heritage and socio cultural relationship development. This chapter provides an accurate aim and objective of the thesis that provides an accurate understanding of Ganesh Chaturthi celebration and its related impact in managing social and economic aspects. Further, this chapter highlights an overview of overall research based on socioeconomic impact in managing Ganesh Chaturthi Utsav i