Abstract : Purpose This paper aims to explore purchase intension of consumers towards a white good according to generation Y and igen generation Design/methodology/approach This study is based on primary data. Questionnaire is used for the purpose of data collection. The data collected from 500 respondents Chi Square test is used to test the hypothesis. For this study, Dependent variable is purchase intension of Consumers Y and Igen generation and independent variable is mode of purchase (offline and online). Findings Consumers of Y generation prefer to buy white goods offline and Consumers of igen generation prefer to buy online goods. Research limitations/implications Gen Igen is the newest generation to enter the workforce. With limited research on this cohort, this study synthesized the existing knowledge of IGen generation of consumers towards their purchase intention pf white goods. In this work, the authors provided