Customer Awareness and Preferences towards A2 Ghee in Udaipur
Author's Name : Sholka Agarwal, Hemant Kothari, Divya Hiran
Journal Name : Pacific Business Review International
Volume : 15
Year of Publication : 2023
Abstract :
The study focused on customer awareness and preferences towards A2 Ghee in Udaipur, India. A total of 135 respondents were surveyed, and the results indicated that 76.3% of respondents had heard of A2 Ghee before, while 66.2% had not consumed it yet. Health benefits were the primary reason for consuming A2 Ghee, followed by taste and flavor. The majority of the respondents were willing to pay a premium price for A2 Ghee and considered availability, quality, taste, and brand reputation as significant factors when purchasing it
